Heidi Merrick

Utterly feminine, the Heidi Merrick collection is one of timelessness and grace.

Her clothes are many things at once: California cool, luxe and bohemian, classic and well-tailored, and hint still at a life of adventure and romance. The colors are bright and rich, and the fabrics often nod to different continents, different times, as though a beautiful adventuress picked them up on her travels to the far corners of the world. One suspects this is exactly the case with Heidi Merrick.

Inspired by both her father, a surfboard designer, and her mother, Heidi Merrick’s collections also have an intensely personal feel. In her own words: “I didn’t wear store-bought clothes until the 4th grade. And after that, I didn’t wear another thing my mother made until the day I got married. Since that day, I only want to wear something one of us has made. She’s my muse.”
The philosophy of Heidi Merrick is even more inspiring. She writes, “I believe what you wear on the outside affects who you are on the inside. It is so much easier to be kind when you feel beautiful. You know this is true.” Clothing is a two-way street. What you wear both reflects who you are and also affects who you are.

One thing is certain: the clothing Heidi Merrick creates is beautiful. Any woman would certainly feel beautiful in it.

www.heidimerrick.com